Does the GPSR apply to my Shopify store if I am outside the EU?

If you sell consumer products to customers in the EU, yes. Article 19 applies to products made available online, and where the manufacturer is not established in the EU the offer must also name an EU responsible person.

What is an EU responsible person?

An economic operator established in the EU who is responsible for compliance tasks for the product: a manufacturer in the EU, an importer, an authorised representative or an EU fulfilment service provider.

When did the GPSR start to apply?

On 13 December 2024. It replaced the General Product Safety Directive.

Where do I put GPSR information on a Shopify product page?

Shopify suggests the product description or a product metafield for required information, and the Disclosures metafield and metaobject entries for legally required warnings.

Do I need to show both the manufacturer and the responsible person?

Yes, when the manufacturer is outside the EU. The Commission confirmed the two requirements are cumulative.

— EU product rules for Shopify · Guide

GPSR for Shopify stores: the EU responsible person and what your product pages must show

Published 27 October 2026 · Sources read 27 October 2026 · General information, not legal advice

Short answer

Since 13 December 2024, the EU's General Product Safety Regulation, Regulation (EU) 2023/988, requires every online offer of a consumer product to the EU to show the manufacturer's name, postal and electronic address; the EU responsible person's details if the manufacturer is outside the EU; information identifying the product, including a picture; and any warnings or safety information.^[1]^[2]

What the GPSR is and who it applies to

The General Product Safety Regulation (GPSR) is the EU's baseline safety law for consumer products. It replaced the General Product Safety Directive and has applied since 13 December 2024.^[1]^[7] The Commission's guidelines for businesses say its obligations are relevant for businesses of all sizes, and apply to products placed or made available on the EU market from that date, whether new, used, repaired or reconditioned.^[2]

For a Shopify store the practical test is simple: if you sell consumer products to customers in the EU, your product pages and your products' labelling need to meet it. That is true wherever your business is based; Shopify's own summary describes the GPSR as regulating the advertising and sale of consumer products in the EU.^[5]

The Commission's guidelines also explain the roles the regulation uses.^[2] The manufacturer is whoever makes a product, or has it designed or made and markets it under their own name or trade mark. If you sell your own brand made by a factory, that usually means you. The importer is an EU business that places a product from outside the EU on the EU market. The responsible person is an economic operator established in the EU who carries out certain compliance tasks for the product.

What every product page must show (Article 19)

Article 19 covers distance sales, including online shops. The offer must clearly and visibly indicate at least:^[1]

the manufacturer's name, registered trade name or registered trade mark, and the postal and electronic address where they can be contacted;
where the manufacturer is not established in the EU, the name, postal and electronic address of the responsible person;
information identifying the product, including a picture of it, its type and any other product identifier;
any warning or safety information that has to be on the product, its packaging or an accompanying document, in a language consumers can easily understand, as decided by the member state where it is sold.

The manufacturer and responsible person details are both required when the manufacturer is outside the EU, not one or the other. The Commission confirmed that points (a) and (b) are cumulative.^[3]

Do you need an EU responsible person?

Article 16 says a product covered by the GPSR may not be placed on the EU market unless an economic operator established in the EU is responsible for the tasks in Article 4(3) of the Market Surveillance Regulation, Regulation (EU) 2019/1020.^[1]^[4] That regulation lists who can fill the role: a manufacturer established in the EU, an importer, an authorised representative with a written mandate, or, where none of those is established in the EU, a fulfilment service provider established in the EU.^[4]

The tasks include, among others:^[1]^[4]^[7]

keeping the product's technical documentation available and providing it to market surveillance authorities on request;
informing the authorities when there is reason to believe a product presents a risk;
cooperating with the authorities on corrective action;
under the GPSR, regularly checking that the product matches its technical documentation and carries the identification, contact and safety information it should.

The responsible person's name and contact details, including postal and electronic address, must also be indicated on the product, its packaging, the parcel or an accompanying document.^[1] Shopify does not provide responsible-person services itself and suggests speaking to legal counsel about which tools or providers suit you.^[5]

What has to be on the product itself

The product page is only half of it. Under Article 9, manufacturers must make sure products carry a type, batch or serial number or other element identifying them, and show the manufacturer's name and postal and electronic address on the product or, where that is not possible, on the packaging or an accompanying document.^[1] Instructions and safety information must be in a language consumers can easily understand.^[1] What your page says should match what is printed on the box.

The Commission's guidelines note that the new labelling requirements do not apply to products already placed on the market before 13 December 2024, and that placing on the market is decided unit by unit.^[2]

How to add GPSR information to Shopify, step by step

1
List what you sell to the EU
Export your products and mark the ones you ship to EU customers. For each, write down who the manufacturer is, and whether they are established in the EU.
2
Appoint a responsible person where needed
If the manufacturer is outside the EU, agree who in the EU will act as the responsible person: an importer, an authorised representative, or an EU fulfilment service provider.^[4] Get their name, postal address and email address in writing.
3
Collect the identifiers and warnings
For each product, note its type, model or batch identifier, and any warnings or safety information required on the label, in the languages of the countries you sell to.^[1]
4
Add the details to each product
Shopify suggests adding required information in the product description or a product metafield.^[5] Metafields are easier to keep consistent across a catalog: one for the manufacturer, one for the responsible person, connected to your product template in the theme editor.
5
Use Disclosures for warnings
For legally required warnings, Shopify recommends the Disclosures product metafield and metaobject entries.^[5] They show in a Disclosures section on product pages; on Online Store 2.0 themes such as Dawn you add the Disclosures section to the product template, and on Horizon themes the Disclosures block.^[6] You can also show a disclosure on the cart page, for products bought with a quick-add button.^[6]
6
Check the live page
Open a product page as a customer would. The manufacturer, responsible person, product picture, identifier and warnings should be visible on the page before purchase, without having to ask.^[1]

While you are in there: generic green claims

A separate EU law changed what you can say about the environment. Directive (EU) 2024/825, on empowering consumers for the green transition, applies from 27 September 2026.^[8]^[9] It bans generic environmental claims, such as "eco-friendly" or "green", unless the trader can demonstrate recognised excellent environmental performance relevant to the claim.^[8] A specific, substantiated claim on the same medium is treated differently from a vague one.^[8]

When you go through product descriptions to add GPSR details, search them for vague environmental words at the same time, and either remove them or replace them with a specific claim you can back up.

Doing this for a whole catalog

Adding the same manufacturer and responsible-person details to hundreds of products by hand is slow and easy to get wrong. Gatepass EU, a Shopify app from the same company as this site, scans a catalog for the information EU rules ask for, including the manufacturer and EU responsible person, HS codes, country of origin, barcodes and generic green claims; fixes gaps in bulk; shows the safety details on product pages with a theme block; and keeps a dated change log.^[10] Its listing describes it as a readiness tool, not legal advice.^[10]

For the customs side of the same data, see HS codes, country of origin and barcodes for EU shipping.

Questions

Does the GPSR apply to my Shopify store if I am outside the EU?: If you sell consumer products to customers in the EU, yes. Article 19 applies to products made available online, and where the manufacturer is not established in the EU the offer must also name an EU responsible person.^[1]
What is an EU responsible person?: An economic operator established in the EU who is responsible for compliance tasks for the product: a manufacturer in the EU, an importer, an authorised representative or an EU fulfilment service provider.^[2]^[4]
When did the GPSR start to apply?: On 13 December 2024. It replaced the General Product Safety Directive.^[1]^[2]
Where do I put GPSR information on a Shopify product page?: Shopify suggests the product description or a product metafield for required information, and the Disclosures metafield and metaobject entries for legally required warnings.^[5]^[6]
Do I need to show both the manufacturer and the responsible person?: Yes, when the manufacturer is outside the EU. The Commission confirmed the two requirements are cumulative.^[3]

Check your catalog for GPSR gaps

Gatepass EU scans your Shopify catalog for missing EU safety, customs and claims data and fixes gaps in bulk. The Free plan includes unlimited scans and updates up to 25 products.

See Gatepass EU on the Shopify App Store

Disclosure: Gatepass EU is made by Misimi Corp, which also makes Shaewoo and publishes this site. This guide is general information, not legal advice.

Sources

Every fact in this guide links to one of these, read on 27 October 2026. Gatepass EU is named only where it is relevant; nothing here is a review, a rating or a promise about results.